“Fresh” the movie…

Bob, Marsha, Sean and I got to have a screening of the movie “Fresh”, a new documentary along the same vein as “Food Inc.” Much like “Food Inc.” the movie casts light on the travesties that have been incorporated into our nation’s food system under the guise of innovation and mass production. This is a story that cannot be told often enough and I am glad to see that there is another voice added in carrying this message mainstream. They highlight farmers, educators and grocers that are bucking convention in the name of personal and environmental health.

The movie did spend a great deal of time with Joel Salatin, the farmer featured in Michael Pollan’s book, “The Omnivore’s Dilemma”. He is quickly becoming a rock star to me for his outspoken opinions on the industrial model of agriculture and his dedication to sustainable farming. He is very articulate and educated about the effects of chemicals and industrialized farming. His philosophy to farming is more holistic with a symbiotic cycle between his livestock, poultry and grazing fields that is not only organic but productive and sustainable. Just seeing him talk to his hens made me want to cry from happiness. “Good morning ladies!” is how Joel greets them each morning.

Seeing the other hen houses just made me want to cry.

“Fresh” is a stark look at what our current food supply is doing to our environment, our health, and frankly, our standards. This isn’t just a movie, “Fresh” is a call to action. For more information on how you can see the movie, or what you can do to support the movement, visit www.freshthemovie.com. It is well worth the time and effort.